As you may already know if you follow Matalan on Twitter, I was down at London Fashion Week this Saturday reporting on what was going on for them. I decided to go for quite a minimal look on the day with longline Matalan coat and Matalan checked roll neck top. The high neck on the coat was an absolute saving grace when the curse of the British weather struck and the high winds and rain kicked in!


I arrived bright and early so that I didn’t miss anything going on and could street-style each amazing outfit as people started arriving. The weather might not have been the best, but thankfully that didn’t dampen anyone’s spirits or stop them for donning their best fashion week outfits. Below are a couple of my favourite looks from the day, but you’ll be able to find a wider selection of my street-style snaps on the Matalan Facebook page


It wasn’t just the ladies who were winning in the style stakes, there was some stiff style competition from the men as well, with lots of tailored looks and layering going on (those male fashionistas sure know how to battle the cold and remain stylish at the same time).


I bumped into a few familiar faces, from Made In Chelsea’s Jamie, Proudlock and Spencer to Diana Vickers. All of them were looking stylish as ever, and it’s safe to say that Proudlock had more than a few female admirers surrounding him at all times. Who knew a tartan suit would have such pulling power!


One of the best parts of the day was meeting fellow bloggers and getting a good catch up with them. I bumped into Lily from LLYMLRS.com and Deb from Bangonstyleblog.com , who both sported tailored coats with a pop of colour…


…as well as Robyn from  Fashion Taxidermy , Megan from whatsnewpussycatt and Charlotte from  www.charlottesummers.co.uk   who all looked absolutely amazing.


After a good chat with the girls I went back to street-styling around Somerset House, where I also got street-styled myself for Elle which was another highlight of the day!


We finished up the night at the Julien Macdonald show in The Royal Courts of Justice, which was an absolutely stunning venue. He showcased a collection of the most beautiful dresses I’ve ever seen; from sequins and heavy embellishment to mesh panelling, each dress was more dramatic breathtaking than the next. There was an impressive FROW turnout as well, including Eliza Doolittle, Abbey Clancy, Nina Nesbitt and Millie Macintosh. It was the perfect end to my London Fashion Week experience, all I can say now is roll on September for the next one!


Amy x

The Little Magpie