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We are proud to be one of the nineteen British brands working with The Duchess of Cambridge and the Baby Banks Donations Initiative by donating collectively over 10,000 new baby essentials to over 40 baby banks, helping support vulnerable families in the UK.

Following private visits to Baby Basics West Norfolk where The Duchess heard more about the baby bank’s need for donations, she spearheaded a drive for donations of items for babies to Baby Basics, Little Village and AberNecessities, who operate baby banks across the UK.

Baby banks aim to support and empower families by ensuring every child has the essential items they need to thrive. In the UK, they are powered primarily by volunteers and typically run on professional referral from services such as health visitors, midwives and social workers.


Cat Ross, CEO of Baby Basics, said:

“We are thrilled to be part of this amazing initiative from The Duchess of Cambridge. To have the opportunity to highlight the importance of Baby Banks and the amazing service that Baby Basics Centres across the UK provide has never been more important than at this time when we are in the midst of a national crisis. So many more families in the UK will need support of a Baby Bank, some for the first time, and we are committed to doing all we can to support them in a way that restores dignity and values parents and their children. To have the support and donations of so many amazing brands makes our work that little bit easier and means that we can continue to ensure we can provide what is needed for every referral we receive.”


The Duchess of Cambridge said:

“Over recent months, I have heard from families who have been supported by baby banks through the most difficult of times and I have been deeply moved by their stories. Having somewhere to turn to for support is important for all families, and baby banks work every day, up and down the country, to provide immediate, tangible and practical help for parents and carers when they are most in need. Baby banks are driven by incredible volunteers, demonstrating the power of community spirit in supporting families and coming together to raise the next generation. Thanks to the generosity of the companies taking part in this imitative, baby banks across the UK will be able to support even more families through this particularly challenging time.”

The Duchess of Cambridge visited Baby Basics UK in Sheffield to help unpack donations, before talking to parents about how baby banks have provided them with invaluable support when they have needed it most.

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