Knitwear Style Guide

As Autumn Winter approaches, most of us begin to think about what clothes we’re going to need for the colder months and what key pieces we should be investing in. We’ve put together this Knitwear Guide with expert help from our knitwear buyers and designers in order to give you all of the knitwear info you need, ranging from when best to buy your knitwear to how to care for it.

When should you invest in knitwear

Buyer - Lyndsey suggests:

‘The end of August is when I really start thinking about buying knitwear, I like to buy key coatigans early, partly because they sell out fast and partly because I will throw these on over any outfit. They’re perfect for when you don’t want to wear a coat or on a chilly day at the office.’

What are the key AW16 Knitwear Trends?

Artisan Trend

Designer - Alex says:

"I love the Jukebox trend it’s extremely tactile which lends itself to knitwear, mixing rustic tones and textures to create interesting pieces. My stand out piece is the brushed cotton checked jumper it encapsulates the trend by mixing pattern and texture.

For us knitwear designers everything starts with the yarn, we try to think about what’s new and exciting and what the customer will love and want to wear. We keep a close eye on the catwalks as we know our customer loves to be on trend."  

Sparkle & Shine

Buyer - Lyndsey says:

“I’m super excited about our lurex knits and cable chain jumpers and expect them to be really popular this year. These are perfect day-to-night partywear pieces and were big on the catwalks.’

Designer - Alex says:

“My out and out favourite fashion piece is the lurex embroidered bomber jacket. This will jazz up any outfit; it will look great worn casually with ripped jeans or over a sparkly dress, it’s a real eye-catching piece.”

Textured & Chunky Knit

Textured & Chunky Knit

Designer – Alex says:

“I love all of the pieces in the range! If I have to pick one everyday piece it would be the textured long line cardigan. This is a real investment piece, it can double up as a coat and cardigans look great layered over relaxed jeans and a tee.”

Buyer - Lyndsey says:

“I live in high waisted jeans so textured, chunky knit jumpers look amazing tucked in at the front worn with shell toe trainers.”

Striking Patterned Knit

Designer - Alex says:

Patterned knits are everywhere this AW season, particularly stripes; they are easy to wear and are a great colour vehicle. Pick up our multi stripe dress in Jukebox, this looks great worn back with black tights and this season’s must have brogue shoe.  Also in this trend is our cold shoulder multi stripe, this is a great layering piece worn under a pinafore dress or tucking into a cord mini skirt.”

Style Your Knitwear

Designer – Alex gives her styling top tips:

For a mild day: “Throw-on cardigans or light weight jumpers are my go-to on a mild day. Our ribbed turtle neck jumpers look great layered under a pinafore dress, or our asymmetrical jumpers are great over jeans. Plus, it’s one of the key hem shapes this season.”

For a cold day: “Layering is a key trend this season and with the ever changeable British weather it’s good to be prepared! Layering a sleeveless knit over a cotton top gives you a key look that is bang on trend.”

Knitwear Weather Guide

Now that you know the latest trends and styling tips, we have put together a table of the UK’s weather trends for Autumn Winter 2016 to help you decide what to buy and when to buy.

Textured & Chunky Knit

Which material should I choose?

Textured & Chunky Knit


This is a form of goats wool but feels super soft and is the most luxurious material for knitwear. Cashmere is beautiful but needs to be handled carefully and hand washed.


Typically from sheep and goats, wool looks beautiful and is great for warmth in the colder months.


Easier to take care of and will retain its shape better than some other materials but it does retain water so maybe not the best choice if it’s raining outside!


Man-made and typically lighter than some thick wool garments.

Style Your Knitwear

Our knitwear teams top tips on how to care for your knitwear:

Storing knitwear:
Knitwear is best kept folded in boxes or drawers, this will stop the garment from growing and becoming misshapen over time. Lyndsey says: ‘Hanging knitwear can cause jumpers to grow over time, turning jumpers into dresses!’

Bobbling or pilling:
This occurs over time, and it caused by two pieces of fabric rubbing together or during the washing process. You can remove bobbles easily with an electric bobble remover, it leaves the fabric smooth and looking newer for longer.

Washing knitwear:
Wash knitwear regularly. Washing in a machine at 30 degrees and under is fine, always wash coloured items separately and always follow the washing instructions carefully.

Drying knitwear:
Try not to hang your knitwear when drying it as this can cause it to lose its shape, instead allow it to dry flat in a cool dry place. Stay away from the tumble dryer as this can cause knitwear to shrink.