With wedding season upon us we surveyed 2000 suit-wearing men to find out what they really want when it comes to looking for the perfect suit.

Men are fussy, who knew?

Turns out men are picky when it comes to buying suits and they want to make sure they get it right. Our results show that 63% of men prefer a tailored cut when it comes to fit as they want a suit that is flattering to their body shape and doesn’t drown them. Our survey also revealed that 70% of men prefer their suits to be in plain colours rather than patterned, as it’s an easier option when looking for shirts and accessories to match. Nothing ground breaking but it does confirm that men are body conscious too...

Did You Know?

The word ‘suit’ is derived from the French ‘suite’ meaning ‘following’, named because the individual parts of a suit follow each other in the same colour and fabric.

Suit Etiquette


Men also prefer black suits since it’s a flexible choice that can be worn for any occasion – especially important when the average man only owns two suits. This style is fashion and money conscious, so it’s a great investment all round as you are bound to wear this suit more than once.

Fortunately, most men own at least one suit, with the majority owning two. However, knowing how to wear it and what to wear it with seems to be what men find most confusing.

Whilst men are selective in what they look for in their suits, 40% don’t know when to take their jacket off in relation to the groom at a wedding. Let us help you with that... Keep an eye on the groom, when he feels the need to remove his jacket then, and only then, is it the right time to remove your jacket. Summer is jam-packed full of weddings and other events like christenings and the races, so now is the perfect time to nail down the rules of suit etiquette.

One thing that is fairly clear from our survey is that 81% of men prefer to be involved with a suit purchase, with 52% relying solely on personal choice rather than consulting a partner.

Our survey shows that 63% of men prefer tailored suits while 45% of 18-24 year olds prefer slim fit suits, which could be reflective of their fashion conscious personalities. With lots of styles and fits available on the high street you can be sure that we have something for everyone.

18-24 year olds are also the most uncertain when it comes to which button on their jacket should be done up, but we feel this rule is open to interpretation depending on occasion and ‘mood’. It would be more acceptable to keep a jacket unbuttoned in more relaxed environments, but for formal events being correctly buttoned is a must.

When buying a suit for special occasions it makes sense to want to get it right, not just in terms of fit but also when it comes to suit etiquette. 38% of men are left feeling confused about this, so we’ve made a list of our top 10 etiquette rules to help you purchase the right suit for any occasion.

• Don’t button the bottom button on your suit jacket

• Your tie should be darker than your shirt

• Don’t wear a belt with braces

• Don’t wear a short sleeve shirt with a tie

• Waistcoats must finish at your belt

• Socks should always cover your ankles when sitting

• Matching your belt and shoes is a good thing

• Show about an inch of the cuff of your shirt when wearing your jacket

• Always unbutton your suit jacket before sitting down

• The width of the tie should match the width of the lapel

• Don’t button the bottom button on your suit jacket

• Your tie should be darker than your shirt

• Don’t wear a belt with braces

• Don’t wear a short sleeve shirt with a tie

• Waistcoats must finish at your belt

• Socks should always cover your ankles when sitting

• Matching your belt and shoes is a good thing

• Show about an inch of the cuff of your shirt when wearing your jacket

• Always unbutton your suit jacket before sitting down

• The width of the tie should match the width of the lapel

So there you have it, your own little suit etiquette guide to keep you on the right track before you buy. Check out our Suit Fit Guide too to find the right fit for your body type.

Suit Fit Guide
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