Charity

Our 3 Charities Partners

NSPCC

Since our partnership with the NSPCC began in 2004, it’s raised £11.9 million, driven by a shared belief that every childhood is worth fighting for. For more than a decade, support from Matalan’s employees and customers has supported vital services like Childline to ensure that there is always someone there to listen, and Domestic Abuse Recovering Together, to help children and their mum’s recover following domestic violence. Since 2022, we’ve contributed £980,000 helping to 120,000 calls for help at Childline and supporting three trained practitioners at the NSPCC’s Hargreaves Centre over four years, so that children and families get the support they need to help them to recover after abuse.

NSPCC IMPACT REPORT

Alder Hey

Our partnership with Alder Hey Children’s Charity, which started in 2014, has raised just over £6.1 million (to Feb 2026) to fund vital services, research, equipment and facilities – supporting the 450,000 children who are treated at Alder Hey each year. Over the past three years alone, we’ve contributed £1.2m. Our family favourite annual pyjama collection has become renowned in the North West and beyond, with families buying their matching PJs year in year out to show support to this incredible, world-leading children’s hospital.

King's Trust

Our partnership with The King's Trust began in March 2024 and to date, has seen us donate £300,000 from sales of selected women’s packed briefs, to support their work empowering young people.

This type of support has helped travel costs for up to 8,000 isolated young women to attend a one-week King’s Trust course - enabling them to build vital skills and gain valuable work experience. It’s a powerful example of how purpose-led products can create real opportunity.

King's Trust Impact Report

Looking ahead, we are proud to strengthen our commitment to improving outcomes for children and young people across the UK through a new two-year charity strategy focused on prevention, early intervention, and community impact.

Working alongside Alder Hey Children’s Charity, we will support pioneering research that addresses health inequalities and develops innovative, place-based approaches to improve children's health and wellbeing, empower families through the Parent Champions Programme, and help more children start school ready to thrive through the Early Years Foundations Programme.

Through our partnership with the NSPCC, we will fund vital services including Childline, the NSPCC Helpline and early years prevention programmes that support families during the critical early stages of a child’s life.

We are also entering the third year of our partnership with The King’s Trust, donating £100,000 from selected women’s packed briefs sales to the Change a Girl’s Life campaign, helping young women overcome barriers and access new opportunities.

Together, these partnerships reflect our ambition to tackle inequalities, prevent harm, and create brighter futures for children and young people nationwide.

Pennies

As of July 2026, Matalan has rolled out Pennies - the micro-donation programme across both its Retail and Online checkout journeys. The initiative enables customers to seamlessly add a small voluntary donation at the point of payment, supporting Matalan’s charity partners - Alder Hey Children's Charity and NSPCC. By embedding charitable giving directly into the customer experience, the programme aims to generate meaningful collective impact while strengthening Matalan’s commitment to social responsibility and community support.