L'Oreal Paris Preference Vivid 3.161 Magnetic Plum Hair Dye

Preference expertise from L'Oreal Paris is now at the service of Vivid Colours. Get a Magnetic Plum bold colour with radiance that holds for up to 8 weeks with this efficient hair dye pack. Preference Vivids leverages loved Preference Liquid Gel technology, with dyes selected by colourist experts for up to 2X shinier hair and a luminous colour result you can trust. Preference Vivids also comes with a Shine Protect conditioner, enriched with UV filter and Vitamin E Derivative to maintain the radiance of your coloured hair for up to 8 weeks. Magnetic Plum was inspired by the crazy magnetic neon purple lights that invade the night clubs in Pigalle.