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What Is GSM?

Ever seen GSM on a towel label and wondered what on earth it means? You’re not alone. GSM stands for grams per square metre and tells you how much a towel weighs for its size. A higher GSM generally means a heavier, more substantial towel, while a lower GSM tends to mean a lighter, quicker-drying style. Let’s break it down so you can find the right weight and feel for you.

Which Towel Size Do I Need?

From face cloths and hand towels to larger bath sheets, find the right size to suit your bathroom and daily routine. Bath towels are an everyday essential, while larger bath sheets are ideal if you prefer more room to wrap up in. The choice comes down to the size and feel you like best.

What To Look For In A Towel

There’s more to choosing new towels than finding a colour or style you love. Consider how they’ll fit into your daily routine and work for your bathroom before making your choice.

Find Your Perfect Towel

From everyday essentials to plush luxury styles, find towels in the sizes and weights to suit your bathroom at Matalan. Once you’ve found the right towels, explore different colours, patterns and designs to complete your bathroom in style.