Choosing the Right Towel Material
What Is GSM?
Ever seen GSM on a towel label and wondered what on earth it means? You’re not alone. GSM stands for grams per square metre and tells you how much a towel weighs for its size. A higher GSM generally means a heavier, more substantial towel, while a lower GSM tends to mean a lighter, quicker-drying style. Let’s break it down so you can find the right weight and feel for you.

Lower GSM: 300-400

Medium GSM: 400-600

Higher GSM: 600-900

Which Towel Size Do I Need?
From face cloths and hand towels to larger bath sheets, find the right size to suit your bathroom and daily routine. Bath towels are an everyday essential, while larger bath sheets are ideal if you prefer more room to wrap up in. The choice comes down to the size and feel you like best.

What To Look For In A Towel
There’s more to choosing new towels than finding a colour or style you love. Consider how they’ll fit into your daily routine and work for your bathroom before making your choice.
Find Your Perfect Towel
From everyday essentials to plush luxury styles, find towels in the sizes and weights to suit your bathroom at Matalan. Once you’ve found the right towels, explore different colours, patterns and designs to complete your bathroom in style.
How To Care For Your Towels
Give your towels a wash before using them for the first time. This can help remove any loose fibres, so they’re all ready for you to wrap yourself up in.
Washing towels with similar colours can help prevent colour transfer, while keeping them separate from clothes can help minimise lint.
Using too much softener can coat the fibres and reduce absorbency over time, so don’t go overboard when washing your towels.
Tumble drying at a low temperature helps protect the fibres from heat damage, keeping your towels looking and feeling their best for longer (always check the care label before washing or drying).
Don’t panic if you spot a loose loop and, whatever you do, don’t pull it! Simply trim the loose loop carefully with scissors to prevent further damage.








