Our 2020 PJs were as popular as ever, with the campaign focusing on togetherness and mental health.

This Spring, Alder Hey has launched a fundraising drive that will transform the way mental health services are delivered to children and young people. Unfortunately, 70% of young people with a mental health issue are currently missing out on vital mental health interventions at a sufficiently early age. So this campaign aims to raise £3m to improve inpatient and community mental health services at Alder Hey Children’s NHS Foundation Trust, giving more children access to the treatment they need, when they need it.

We’re proud to back Alder Hey Children’s Charity’s 7 in 10 Children’s Mental Health Appeal, and we’ve kicked the campaign off with a donation of £500,000 from last year’s #TogetherforAlderHey PJ campaign.

"We are honoured that as we launch our ‘7 in 10 Children’s Mental Health Appeal’ Matalan continues its longstanding support of Alder Hey Children's Charity, joining us as a key supporter in this appeal which offers a once in a generation opportunity to transform the way we support our young mental health patients."

Hayley Thomas, Head of Corporate Fundraising, Alder Hey Children's Charity

Now, we’ve raised a massive £3.2m through fundraising and selling our special pyjamas. Click through to find out more about our latest campaign, which is all about togetherness and mental health.

CONISTON CHALLENGE 2019 & HACK-A-THON

A small team from Matalan took on the signature Coniston Challenge. They trekked, biked and ran to raise money for Alder Hey. We also got involved with designing the scrubs of the future. A team from Matalan spent the day with Director of Innovation, Iain Hennessey where they heard about the challenges faced, and created their new design for scrubs.

This year, we focused on the real stars – the amazing patients and staff at Alder Hey. It was bigger, better and even starrier than ever!

PYJAMA PARTY & BONFIRE NIGHT RUN

Our team at Matalan Head Office love getting involved with the annual Alder Hey campaign. And the #BeASuperstar2018 was no exception. Oli the elephant even got involved to make it extra special. And on Bonfire Night 2018, runners from Matalan rand the distance between their Head Office in Knowsley and the hospital in West Derby, Liverpool to raise money for Alder Hey. The team did an amazing job and even made it to Alder Hey in time for the PJ Party.

CONISTON & THREE PEAKS CHALLENGES

In 2018, the ladieswear team at Matalan faced not one but two challenges. They took part in the Coniston Challenge in July, and then faced the wind and rain to complete the National 3 Peaks later in the summer. Together, they raised over £11,000 for Alder Hey and smiled the whole way through.

This year, we put your talents in the spotlight with our #GetSpotted campaign. Plus, it was the first year Oli the elephant featured on our PJs.

Fundraising for Erin

Erin Cross, one of the stars of the Matalan and Alder Hey ‘Alphabet Scarves’ campaign has captured everyone’s hearts. Our teams came together to raise money for Erin’s life-saving treatment. We raised an absolutely incredible £100,000. This helped Erin’s family cover the cost of the lifesaving Car T Cell Therapy over in Seattle, and Erin went back to school in 2017. Her Mum and Dad, Sarah and Ant will be forever grateful for this support.