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Hello, spring. Hello, new denim! A season change is the perfect time to update your wardrobe, and we’re here to help you scope out the best denim with this handy edit. We chatted to four of our favourite influencers about their preferred jean cuts, how to pull off double denim and the importance of good stretch.

Hello, spring. Hello, new denim! A season change is the perfect time to update your wardrobe, and we’re here to help you scope out the best denim with this handy edit. We chatted to four of our favourite influencers about their preferred jean cuts, how to pull off double denim and the importance of good stretch.

After months of living under the loungewear rock, we’re crawling out looking for something a bit more put together. Welcome back our faithful friend…denim! We particularly like double denim, this pretty blouse has a vintage feel and we we’re delighted to discover these jeans have a bit of stretch too. A denim dress is a versatile, laidback statement piece, perfect to pair with trainers, boots or sandals in summer.

shop womens denim

As a family of 7, it’s important to me to use and reuse clothing. What my eldest daughter grows out of my youngest daughter will have. Denim is one of those items that just lasts and lasts, if you choose the right brand! I’m obsessed with the Jessie high waist flare design, they’re so flattering. The kids get super messy so this means lots of washing, I need denim that retains its shape, stretch and colour, no fading - Matalan passes with flying colours.

shop kids denim

Denim is my style go-to and an essential building block of any wardrobe, it’s classic and I love the versatility it offers. Even in lockdown a great pair of jeans have still been our daily go-to, a good fit and excellent stretch is the secret. For styling, try denim on denim, you don’t have to match colours, mix it up, roll sleeves to loosen the look, deep turn ups with printed socks will give you the fashion finish I love. My wife wears skinny or boyfriend jeans with a nice top and she looks great.

shop mens denim

While the girls change their denim with the trends, I tend to stick to what I know works. Soft, comfy denim is key for me, I love the 'Grace' style which can be turned up at the hem with trainers or rolled down with heels or boots. The girls styled me with this denim shirt, the western cut fits really well and actually it’s a great piece to wear with a skirt or over a dress too. The girls love the fit of the April skinny, with just the right denim to rip ratio I’m told!

shop girls denim
shop womens new inshop womens new in
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