Denim Fit Guide
Denim is a classic for a reason! Dressed up, dressed down, day or night, there is a style to suit every occasion. With more fits than ever before, it helps to have a few pointers on what style to choose. Find your perfect denim fit right here.
Skinny Jeans
The skinny is making a comeback and remains a style classic. Fitted through the hips and legs with stretch in all the right places, this versatile cut works for most occasions. Pair with chunky knits or shirts and swap trainers for heels for an instant style lift.
Jeggings
An upscaled version of your favourite leggings, with a high waist and ultimate stretch for all-day comfort. Perfect with boots, trainers and layered jersey pieces. Style with a blazer or a hoodie, depending on the occasion.
Wide Leg Jeans
Ridiculously comfy and having a style moment, wide-leg jeans are fitted at the hips with roomy legs. Wear with tucked tees or oversized blazers for balance, or size up for an ultra-relaxed vibe. Try a double denim combo for a bold look.
Bootcut Jeans
Smart and flattering, bootcut jeans hug the hips and thighs before kicking out at the hem. Pair with tucked-in tops and a cropped biker jacket. Finish with kitten heels for polish or ballet flats for daytime ease.
Straight Leg Jeans
A mid-rise waist with a classic straight cut makes these a true all-rounder. Great with fine knits, vests or a trench coat. Roll the hem to show a hint of ankle and add a heel for evening style.
Slim Jeans
Looser than a skinny, more fitted than a straight, slim jeans skim the figure without clinging. Perfect with chunky knits or a tailored blazer, from daytime to evening.
Barrel Jeans
The new kid on the block for denim lovers, barrel jeans feature a modern curved silhouette that is both flattering and fun. Pair with a classic white tee, open shirt or ruffled blouse. Add a belt to define the waist.
Mom Jeans
Relaxed with room around the hips and thighs, mom jeans are an easy throw-on. Style with Breton tees or relaxed shirts for weekends, trainers for casual or a blouse for evening.
Paperbag Jeans
With a flattering elasticated waist and tapered fit, paperbag jeans blend comfort with personality. Pair with a cropped knit or tucked blouse for brunch, shopping or evenings out.
Your Feel Good Fit
Comfort & Stretch
Easy Care
