We think it’s about time we gave you a little bit of inspiration to get you excited for all the style still to come in 2020. Bringing the catwalk to you, we’re giving you an exclusive sneak peek of our Autumn Winter 2020 collection, which will be available online and in store soon. From what’s inspired our new collection, to our catwalk and key looks, keep scrolling to find out more.
So, let’s set the scene. Next season takes influence from the wild, wild west and the great outdoors. Think western inspired paisley prints, mixing soft and tough textures and key styles such as midi dresses and denim. Borg, khaki and hiking boots are key players, which will take us on an outdoor adventure, combined with hints of utility as an undertone. Press and influencers love our AW20 collection as much as we do. Find out what they said about it below...
Ready for even more prints in AW20? From floral blooms to everyone’s favourite animal - you name it, we’ve got it.
“Fast becoming a key wardrobe staple, a toughened up floral print dress is great for transitioning from summer to autumn. Darker blooms feel fresh and modern and layered over a skinny roll neck jumper beats the chill and is bang on trend. Just add a voluminous sleeve, chunky boot and a belt to cinch your waist, et voila. Matalan’s print offerings brings these key pieces to the fore through a clever use of bold colour and slinky body skimming fabrics – perfect by day and then, with a quick change up into heels, by night.”
Shelly Vella, Fashion Director, YOU Magazine
Footwear and accessories take on a tough look next season. Think hiker boots, exaggerated knits and muted colours.
"Every autumn I buy a new pair of stomping boots – it’s like my back to school ritual. Snug jeans, oversize shirts, plenty of jewellery and a chic handbag - that’s my uniform complete. On repeat!"
Daniela Bellanca, Style Editor, Closer magazine
Next season, outerwear is all about volume, texture and layering. Cue the puffa jackets, gilets and teddy coats.
"I think the green funnel neck puffer will be a hero piece for the winter too. Such a great shape and length and looks designer for a fraction of the price. A sell out for sure!"
Influencer Debbie Le, @thefashionablepan
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