Since we’ve been forced to swap vacations for staycations, the UK’s seaside destinations have boomed, with beach goers eager for the sensation of sand between their toes and the occasional ray of sunshine on their faces.
Alongside 99s, sandcastles and unreliable weather, beach huts are an essential part of the British coast. In fact, the popularity of beach huts has soared, with reports suggesting demand for beach huts have surged by 260% in six months, with Brits looking to book a summer holiday, even if it is in blighty.
Though classic beach huts date back to the early twentieth century, their bright and colourful nature still delights the modern beach goer, leaving them the perfect backdrop for any seaside snaps. But which beach hut location is the most Insta-worthy?
We analysed the location hashtag for 18 of the UK’s most popular seaside resorts, to uncover how many of the total images shared featured beach huts, before speaking to Interior Design Masters finalist Siobhan Hannah Murphy to reveal where you should head to get your next coastal snap for the gram.
With an estimated 22,568 photos of their quirky huts, Southwold, Suffolk is officially home to the most Instagrammed beach huts in the UK. Situated on the seafront promenade, from Gun Hill to Southwold Pier, the charismatic huts are available for daily hire, with locals also able to purchase a select few for a staggering £150,000.
Coming in as a close second, Whitstable has a total of 397,000 posts, 20,644 of which feature their famous beach huts. Peppered before the pebbled beach, these pretty beach huts add a dash of colour to the seaside, famously known for its award-winning oysters. With so many pretty patterns and colours, it’s no wonder that Whitstable beach goers want to get a pic for the gram.
Owning one of these beautiful huts will set you back around £50,000, but on the plus side you can post beach hut pics whenever you want!
These wonderfully unique beach huts at Wells-next-the-sea on the North Norfolk coast are the third most Instagrammable with a total of 12,726 images. Lined up under the pine trees, the huts allow for a fantastic, elevated view of the award-winning beach, beautiful sea and are the perfect spot to grab a sunset pic.
To permanently add one of these beach huts intothe mix on your holiday, you’ll be looking at a cost of around £55,000.
With plenty of different sizes on offer to cater for everyone, the Bude beach huts snap up fourth place featuring in 10,840 posts. Lining the Cornish coast, the beach huts ooze old school seaside charm. As Bude is a popular beach for surfers, the cute and colourful huts are perfect for drying off after a dip in the sea.
Unfortunately, these huts aren’t for sale as they are owned by Cornwall Council, but you can hire one for £1,260 on an annual basis.
Are we at the beach or in a fairy tale? Securing a well-deserved place in the top five are the pastel themed beach huts at Mersea Island, Essex. An influencers dream, these popular beach huts feature in 7,144 of the 47,000 posts under thelocation hashtag.
Unless you have a fairy godmother to buy one for you, purchasing one of these pretty pastel huts is going to set you back around £31,000.
Siobhan says: “These huts are my favourites! They are about four times the size of the one I designed on the show but still cosy and bijoux!
Just bring a pretty floral dress, straw hat and oversized sunnies and you are ready for your close up...and watch those insta likes roll in!”
After winning week five of the show, where the designers were tasked with re-designing beach huts in the popular seaside town of Walton, Siobhan clearly knows a thing or two about what makes these little huts so popular.
“There’s just something whimsical about beach huts,” she says. “I love the fact that they tend to be all a similar size and shape but the owners paint and customise them to show their personalities and make them their own.
“When I designed my beach hut on the show my brief was Tiki Bar/Cub Tropicana. I used a lot of bamboo combined with a bright pink, orange and teal colour palette and tropical waterproof fabrics. I added bamboo cladding to the kitchen worktops and used grass skirts to create a tiki bar look.
“Beach huts by their very nature are places to holiday in and have fun in and relax. So, they are the perfect place to have a bit of fun with the interior scheme.
“If I was designing my own beach hut this summer, I would use a lot of these candy pastel colours in the interior as well as the exterior colour. Sherbet lemons, pretty lilacs and baby pinks with candy stripes and gingham deckchairs are the epitome of summer chic and totally on trend right now.”
“When I researched beach huts for the show, of course I turned to Instagram as my first port of call for inspiration and to find out a bit more about beach huts and how they are used.
“Beach huts are small spaces, so storage space and multifunctional furniture are key to maximise the space.
But being functional doesn’t mean it has to be boring, far from it, these beach huts are the perfect place to inject a bit of fun and playfulness.”
"If you want to get some summer beach hut vibes in your own home, there’s a few things that you can do. Firstly, think about colours, reflecting the blue of the ocean and the sunshine yellow sand is an easy win. Mix this with natural materials such as stone and rattan for an easy breezy laid-back look.
There’s a real trend at the moment for sorbet pastel tones, Pantone’s summer colour trends include vibrant yellows, fragrant pinks and cool greens. In terms of patterns, I would use stripes, checks and ginghams with maybe a simple floral thrown in to add a bit of interest to the scheme.
I’ve picked out a few of my favourite interior things on the Matalan website that I would use in my home to get that beach hut vibe."
“String lights are a perfect way to add ambience to your outside areas, perfect when al fresco dining this summer..”shop now
“n any scheme I like to add plants for softness and much needed greenery, I have these in my own home they look so realistic!”shop now
“These knitted yellow pouffe’s are a great way to add colour and handy for unexpected extra garden guests.”shop now
“This yellow table lamp will give your room a sunshiny glow even on the greyest of days.”shop now
“Mirrors are so important in interior design. I would place this opposite a window to bounce light around the room."shop now
“These Yellow and white stripe seat pads will brighten up existing outdoor furniture.”shop now
“Who doesn’t love a summer picnic? This yellow and white picnic blanket is super cute.”shop now
“This yellow, white and grey checked wallpaper would look great in a lounge or bedroom.”shop now
Through analysis of multiple editorial round ups, a comprehensive list of the UK’s beach huts was collated, providing us with 18 locations.
We then analysed the first 250 photos under each location’s relevant hashtag to determine how many times a beach hut(s) featured in those images.
Using the data, we were then able to calculate the percentage of beach huts featured in each sample and apply the percentage to the total number of posts under the same hashtag. This allowed us to forecast how many pictures featuring beach huts appeared in all photos under the location hashtag.
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